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Published 00:10 20 Dec 2016 GMT
People walking around Dublin this morning are seeing red post boxes pop up around the city, and are left scratching their heads in bemusement.
The green post box has been an Irish symbol for nearly 100 years, while the red post box was always associated with The Royal Mail in the UK. And that link provides the clue to what's happening...
We don't have another English invasion on the cards, it is in fact a marketing stunt by An Post to promote their 1916 Rising Exhibition in the GPO.
A super piece of thought-provoking marketing that will have many up in arms before they realise the real reason...
This is a little weird. Stephens Green. Have #AnPost reverted to red post boxes? pic.twitter.com/V1yehEn7i1
— Pat Nestor (@PMacAdh) March 19, 2016
Why is this post box red? #anpost pic.twitter.com/JNuWSIOQ4Z
— Vanessa Greene (@dalekmad) March 20, 2016
READ NEXT: Here Are The 7 Best 1916 Rising Exhibitions In Dublin
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